Privacy policy
How Jaquar Midlands collects, uses and discloses your personal information when you visit, use our services, or make a purchase.
Last updated: 18 October 2026
Introduction
This privacy policy describes how Jaquar Midlands (the "Site", "we", "us" or "our") collects, uses and discloses your personal information when you visit, use our services, or make a purchase from www.jaquarmidlands.com (the "Site") or otherwise communicate with us regarding the Site (collectively, the "Services"). For the purposes of this privacy policy, "you" and "your" means you as the user of the Services, whether you are a customer, website visitor, or another individual whose information we have collected pursuant to this privacy policy.
Please read this privacy policy carefully.
Changes to this privacy policy
We may update this privacy policy from time to time, including to reflect changes to our practices or for other operational, legal or regulatory reasons. We will post the revised policy on the Site, update the "Last updated" date and take any other steps required by applicable law.
How we collect and use your personal information
To provide the Services, we collect personal information about you from a variety of sources, as set out below. The information that we collect and use varies depending on how you interact with us.
In addition to the specific uses set out below, we may use information we collect about you to communicate with you, provide or improve the Services, comply with any applicable legal obligations, enforce any applicable terms of service, and to protect or defend the Services, our rights, and the rights of our users or others.
What personal information we collect
The types of personal information we obtain about you depend on how you interact with our Site and use our Services. When we use the term "personal information", we are referring to information that identifies, relates to, describes or can be associated with you. The following sections describe the categories and specific types of personal information we collect.
Information we collect directly from you
Information that you directly submit to us through our Services may include:
- Contact details, including your name, address, phone number and email.
- Order information, including your name, billing address, shipping address, payment confirmation, email address and phone number.
- Account information, including your username, password, security questions and other information used for account security purposes.
- Customer support information, including the information you choose to include in communications with us, for example when sending a message through the Services.
Some features of the Services may require you to directly provide us with certain information about yourself. You may elect not to provide this information, but doing so may prevent you from using or accessing these features.
Information we collect about your usage
We may also automatically collect certain information about your interaction with the Services ("usage data"). To do this, we may use cookies, pixels and similar technologies ("cookies"). Usage data may include information about how you access and use our Site and your account, including device information, browser information, information about your network connection, your IP address and other information regarding your interaction with the Services.
This website: what runs and what we store
This section describes our storefront hosted by Vercel (reviewed 18 October 2026). The legacy Shopify storefront, and the Shopify checkout, account and order pages you reach from it, may run on different technology and may use different cookies and cookie controls. The statements below apply to the Vercel-hosted storefront only, not to every page on jaquarmidlands.com.
- Hosting: the storefront is hosted by Vercel. As our hosting provider, Vercel processes technical request data (such as IP address, device and browser information, and the pages requested) to serve the site securely and reliably.
- Shopify: checkout, accounts and order processing are provided by Shopify. When you start a checkout, the product selections and quantities in your bag are sent to Shopify, and you are transferred to Shopify to complete your purchase; Shopify and its payment processors handle your order and payment information. Shopify’s own privacy notices apply to that processing. We remain responsible, as controller, for the personal information we ask you to provide and for how we use it.
- Browser storage: your bag and shortlist, and any project or specification preferences, are saved in your browser’s local storage so they are still there when you return. This information stays on your own device until you choose to send it to us as an enquiry or transfer it to checkout.
- Video: product films use YouTube’s privacy-enhanced player. A film loads only when you choose to play it; at that point YouTube (Google) may set cookies and receive data such as your IP address and the video played.
- Enquiries, showroom visit requests and newsletter requests: the forms on this website send your details and message to our showroom team by email through our email delivery provider. We use the information to respond to your request. Newsletter requests are processed by the showroom team manually, and you can ask to unsubscribe at any time. We do not create an online account or store the submitted form content on this website.
- Cookies on the Vercel-hosted storefront: we do not currently run advertising or analytics cookies there. The legacy Shopify storefront and the Shopify checkout, account and order pages may use different cookies and controls; their privacy notices apply to those pages.
We will update this section if the tools in use change.
Information we obtain from third parties
We may obtain information about you from third parties, including from vendors and service providers who may collect information on our behalf, such as:
- Companies who support our Site and Services, such as Shopify.
- Our payment processors, who collect payment information (for example bank account, credit or debit card information, billing address) to process your payment in order to fulfil your orders and provide you with products or services you have requested, in order to perform our contract with you.
Any information we obtain from third parties will be treated in accordance with this privacy policy. See also the section below, Third-party websites and links.
How we use your personal information
- Providing products and services. We use your personal information to provide you with the Services in order to perform our contract with you, including to process your payments, fulfil your orders, send notifications related to your account, purchases, returns, exchanges or other transactions, to create, maintain and otherwise manage your account, to arrange for shipping, to facilitate any returns and exchanges, and to provide other features and functionalities related to your account.
- Marketing and advertising. We may use your personal information for marketing and promotional purposes, such as to send you marketing, advertising and promotional communications by email, text message or postal mail, and to show you advertisements for products or services. Where we rely on consent for marketing, you can withdraw it at any time.
- Security and fraud prevention. We use your personal information to detect, investigate or take action regarding possible fraudulent, illegal or malicious activity. If you choose to use the Services and register an account, you are responsible for keeping your account credentials safe. If you believe your account has been compromised, please contact us immediately.
- Communicating with you and service improvement. We use your personal information to provide you with customer support and improve our Services.
Our legal bases
We rely on the following legal bases, as applicable: performance of our contract with you (to process and deliver your order and handle returns); compliance with legal obligations (for example, tax and accounting records and responding to lawful requests); our legitimate interests (to keep the Services secure, prevent fraud, provide customer support and improve the Services); and your consent (for marketing communications, and for any non-essential cookies or tracking where consent is required). Where we rely on consent you can withdraw it at any time. Relying on legitimate interests for security or support does not override the consent required for non-essential cookies or tracking.
How we disclose personal information
In certain circumstances, we may disclose your personal information to third parties for contract fulfilment purposes and other reasons subject to this privacy policy. Such circumstances may include:
- With vendors or other third parties who perform services on our behalf (for example IT management, payment processing, data analytics, customer support, cloud storage, fulfilment and shipping).
- With business and marketing partners to provide services and advertise to you. Our business and marketing partners will use your information in accordance with their own privacy notices.
- When you direct, request or otherwise consent to our disclosure of certain information to third parties, such as to ship you products or through your use of social media widgets or login integrations, with your consent.
- With our affiliates or otherwise within our corporate group.
- In connection with a business transaction such as a merger or bankruptcy, to comply with any applicable legal obligations (including to respond to subpoenas, search warrants and similar requests), to enforce any applicable terms of service, and to protect or defend the Services, our rights, and the rights of our users or others.
| Category | Categories of recipients |
|---|---|
| Identifiers such as basic contact details and certain order and account information; commercial information such as order information and customer support information; internet or other similar network activity such as usage data; geolocation data determined by IP address or other technical measures | Vendors and third parties who perform services on our behalf (such as internet service providers, payment processors, fulfilment partners, customer support partners and data analytics providers); business and marketing partners; affiliates |
We do not use or disclose sensitive personal information without your consent or for the purposes of inferring characteristics about you. With your consent, we share personal information for the purpose of engaging in advertising and marketing activities.
User-generated content
The Services may enable you to post product reviews and other user-generated content. If you choose to submit user-generated content to any public area of the Services, this content will be public and accessible by anyone.
We do not control who will have access to the information that you choose to make available to others, and cannot ensure that parties who have access to such information will respect your privacy or keep it secure. We are not responsible for the privacy or security of any information that you make publicly available, or for the accuracy, use or misuse of any information that you disclose or receive from third parties.
Third-party websites and links
Our Site may provide links to websites or other online platforms operated by third parties. If you follow links to sites not affiliated or controlled by us, you should review their privacy and security policies and other terms and conditions. We do not guarantee and are not responsible for the privacy or security of such sites, including the accuracy, completeness or reliability of information found on these sites.
Children’s data
The Services are not intended to be used by children, and we do not knowingly collect any personal information about children. If you are the parent or guardian of a child who has provided us with their personal information, you may contact us using the contact details below to request that it be deleted.
Security and retention of your information
Please be aware that no security measures are perfect or impenetrable, and we cannot guarantee perfect security. In addition, any information you send to us may not be secure while in transit. We recommend that you do not use insecure channels to communicate sensitive or confidential information to us.
How long we retain your personal information depends on different factors, such as whether we need the information to maintain your account, to provide the Services, comply with legal obligations, resolve disputes, or enforce other applicable contracts and policies.
Your rights
Depending on where you live, you may have some or all of the rights listed below in relation to your personal information. However, these rights are not absolute, may apply only in certain circumstances and, in certain cases, we may decline your request as permitted by law.
- Right to access / know. You may have a right to request access to personal information that we hold about you, including details relating to the ways in which we use and share your information.
- Right to delete. You may have a right to request that we delete personal information we maintain about you.
- Right to correct. You may have a right to request that we correct inaccurate personal information we maintain about you.
- Right of portability. You may have a right to receive a copy of the personal information we hold about you and to request that we transfer it to a third party, in certain circumstances and with certain exceptions.
- Right to opt out of sale or sharing, or targeted advertising. You may have a right to direct us not to sell or share your personal information, or to opt out of processing considered to be targeted advertising, as defined in applicable privacy laws. Where this applies, you can exercise it by contacting us and we will work with our processing partners, including Shopify, to apply it. We do not currently rely on selling or sharing personal information for targeted advertising through this website; if that changes, we will provide a clear way to opt out.
- Restriction of processing. You may have the right to ask us to stop or restrict our processing of personal information.
- Withdrawal of consent. Where we rely on consent to process your personal information, you may have the right to withdraw this consent.
- Appeal. You may have a right to appeal our decision if we decline to process your request, by replying directly to our decision.
- Managing communication preferences. We may send you promotional emails, and you may opt out of receiving these at any time by using the unsubscribe option in our emails to you. If you opt out, we may still send you non-promotional emails, such as those about your account or orders you have made.
You may exercise any of these rights where indicated on our Site or by contacting us using the contact details below.
We will not discriminate against you for exercising any of these rights. We may need to collect information from you to verify your identity, such as your email address or account information, before providing a substantive response to the request. In accordance with applicable laws, you may designate an authorised agent to make requests on your behalf. We will require proof that the agent is authorised to act for you, and we may need you to verify your identity directly with us. We will respond to your request within the time required by applicable law.
Complaints
If you have complaints about how we process your personal information, please contact us using the contact details below. If you are not satisfied with our response, depending on where you live you may have the right to appeal our decision by contacting us, or to lodge a complaint with your local data protection authority.
If you are in the UK, you can make a complaint to the ICO (Information Commissioner’s Office). If you are in the EEA, you can find a list of the responsible data protection supervisory authorities here.
International users
Please note that we may transfer, store and process your personal information outside the country you live in. Your personal information is also processed by staff and third-party service providers and partners in these countries.
If we transfer your personal information out of Europe or the UK, we will rely on recognised transfer mechanisms such as the European Commission’s Standard Contractual Clauses, or any equivalent contracts issued by the relevant competent authority of the UK, as relevant, unless the data transfer is to a country that has been determined to provide an adequate level of protection.
Contact
Should you have any questions about our privacy practices or this privacy policy, or if you would like to exercise any of the rights available to you, please call 0121 663 6878 or email info@jaquarmidlands.com, or write to us at 40–48 Cheapside, Deritend, Birmingham B5 6AY, United Kingdom.
For the purpose of applicable data protection laws, and if not explicitly stated otherwise, we are the data controller of your personal information.